Gro behaviour change app launches in the UK

1st May 2019

Gro, a new behaviour change app developed by the multi-award-winning provider of evidence-based digital health interventions, Diabetes Digital Media (DDM) has been launched in the UK today.

Gro builds upon the clinically-validated Low Carb Program platform used by over 430,000 people across the globe.

Gro provides users with access to award-winning structured education and behaviour change support focused on the 4 key pillars of health: nutrition, sleep, mental wellbeing and activity. Over 1,000 hours of content across these 4 therapy areas is grounded in behaviour change psychology supporting users to make gradual changes to their habits.

  • Nutrition: users can choose from low carb, ketogenic, Mediterranean and fasting programs providing meal plans and food swaps. The low carb stream of Gro is the award-winning and clinically-validated Low Carb Program shown to put type 2 diabetes into remission in 1 in 4 patients at 1-year.
  • Sleep: practical activities to improve sleep including bedtime stories, meditations and music to sleep to.
  • Activity: guided on-demand workouts tailored to user fitness level.
    Wellbeing: support to improve mental wellbeing, including guided meditations, visualisations, yoga and relaxation exercises.

Users of the app are supported by a team of dedicated behaviour change coaches, daily updated content and practical activities to eat well, live well, stay calm and connected.

Gro is certified as a MHRA-regulated Class I Medical Device in compliance with EU regulations and approved by QISMET for delivery as structured education for delivery as self-management education for patients with obesity, prediabetes, type 2 diabetes, non-alcoholic fatty liver disease and polycystic ovary syndrome.

Dr David Unwin, a world leading expert in obesity and type 2 diabetes welcomes the launch of Gro and says "Gro offers an exciting opportunity for people in the UK living with obesity, type 2 diabetes and other complications of obesity to have access to a peerless digital healthcare intervention to work alongside the traditional healthcare approach".